TTR Product Evolution
Building scalable UX foundations and delivering high-impact features in a data-driven platform.
Project overview
Implementation of UX design processes, scalable systems, and high-value features for a complex financial intelligence platform.
What I worked on:
I led UX efforts by establishing a design process from scratch, defining product flows, and contributing to features.
About TTR Data
TTR (Transaction Track Record) is a business intelligence platform specialized in M&A, private equity, venture capital, and asset acquisition. It provides real-time transaction data, company insights, and financial market tracking for investors, advisors, and legal professionals across Latin America and Iberia.
What I worked on:
The first paragraph of an article is often an introduction to the text. Sometimes it’s called the
Project Kickoff
When I joined, TTR had a mature dataset but lacked a structured design process. There was no consistent UX methodology, documentation, or scalable UI framework.
The first challenge was to create structure — I began by mapping and componentizing the existing UI based on what was live in production. This groundwork allowed us to transition from a scattered design workflow to a systemized one, ready for growth.
Discovery
To uncover usability issues and inconsistencies across the platform, I conducted interface audits, explored user flows with stakeholders, and analyzed how data-heavy components (like filters, tables, and profiles) were being used.
Through this discovery, we identified major pain points around:
- Complex table views with no customization options
- Inconsistent layouts across company profile pages
- Boolean search features with poor guidance and low adoption
These insights shaped our feature roadmap and design priorities.
Insights to Direction
One of the most strategic decisions came early: I restructured the Figma file into a fully componentized system mirroring production. This gave us immediate control over visual and functional consistency.
This decision paid off during TTR’s company-wide rebrand. Thanks to the structured design system, we were able to update the entire interface with minimal engineering effort, replacing styles and components globally with little to no code-level intervention.
Feature direction was also guided by deep collaboration with product and data teams:
- We added table customization with column selection and reordering to reduce noise and improve user control
- Standardized company profile layouts to increase scannability and support comparison
- Redesigned boolean search inputs to help users understand syntax and apply filters more confidently
"By structuring the design system from day one, we turned a complex rebrand into a one-click transformation."
Feature Strategy & UX Priorities
Our approach focused on turning dense data into accessible, task-oriented UI experiences. Each new or redesigned feature was built on three pillars:
- Modularity: UI patterns were designed as reusable building blocks
- Scalability: Layouts had to adapt across languages, data volumes, and user roles
- Clarity: Emphasis on readability and user control, especially in search and tables
Highlights
- Established the first structured design process within the company
- Enabled seamless adoption of a company-wide rebrand through a componentized design system
- Improved key features such as custom tables, company profile consistency, and boolean search usability
- Supported product discovery across other business units within the group
- Helped align product, design, and engineering with a shared system and workflow
Prototype Outcomes
Each redesigned feature was tested internally with power users and stakeholders. The results validated usability gains:
- Boolean search saw higher engagement after syntax guidance was introduced
- Custom tables reduced time to insight for analysts and subscribers
- Visual consistency improved platform trust and stakeholder confidence in scalability
The improvements also accelerated development, as engineers could rely on clear design tokens and ready-to-use components.
Ongoing Impact & Role
Over the course of two years, I collaborated with multiple teams to evolve the platform. My responsibilities included:
- Designing and delivering new features from scoping to handoff
- Evolving the design system with new patterns, tokens, and documentation
- Supporting the exploration of new products within the group
- Acting as a UX advocate inside a data-driven, engineer-led environment
This long-term involvement helped shape the TTR platform into a more consistent, flexible, and user-aligned product.
Conclusion
My work at TTR was about more than polishing interfaces — it was about bringing design maturity to a complex data product. Through process, systemization, and close collaboration, we not only delivered a better experience for users, but laid the groundwork for scalability across the organization.
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