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LEX – Consent-Based Enrollment

Designing secure, compliant, and human-centered onboarding for Brazil’s education sector.

Project overview

Creation of a student enrollment experience for LEX, aligning with Brazil's General Data Protection Law while ensuring simplicity for parents and operational viability for schools, integrating consent workflows and stakeholder collaboration throughout at each stage.

What I worked on:

As Product Designer, I led the design of the student enrollment flow in the LEX platform, introducing a consent-based model to comply with LGPD. The solution was developed in collaboration with schools, legal, and product teams, ensuring scalability and ease for parents.

About Conexia Lex

Conexia is an education technology company that offers platforms for academic management, communication, and digital learning. LEX is Conexia’s school management system, supporting administrative, pedagogical, and financial operations across private educational institutions in Brazil.

Project Kickoff

The project began with an urgent legal requirement: to comply with Brazil’s newly approved LGPD. At the time, schools enrolled students directly, inputting personal data — including sensitive fields — without formal parental consent.

This model was no longer acceptable under the new regulation, so our goal was to completely rethink the enrollment experience, ensuring that families were properly informed, involved, and in control of their children's data.

Discovery & Research

We started by mapping the current enrollment workflows and interviewing school administrators to understand their needs, limitations, and habits. The insights were clear:

  • Schools needed a fast and lightweight way to initiate enrollment
  • Parents were often unaware their child had been registered until after the process
  • There was no mechanism to collect explicit consent or validate data accuracy

This called not only for a new product feature, but for a shift in mindset across all actors involved.

Insights to Direction

We defined a new two-step enrollment model:

  1. Initial Input by Schools: Schools would enter only basic info — the student’s name, the responsible guardian’s name, and their email
  2. Parental Completion & Consent: Parents would receive a secure link to complete the registration, fill in sensitive data, and accept terms of use and privacy policies

This change made the school a facilitator, not the controller, of student data — a crucial distinction for legal compliance.

Feature Design: Guardian-Driven Registration Flow

We designed a responsive, lightweight, and intuitive journey for parents to complete the enrollment process. The interface used a conversational tone, progressive disclosure, and built-in validations to minimize friction.

Key highlights:

  • Friendly guidance at each step, making the legal language more accessible
  • Real-time feedback on form fields (e.g., password strength, document format)
  • Mobile-first design with inclusive UI patterns
  • Clear final screen summarizing data and consent status

During usability tests, 100% of participants completed the journey with no blockers, and several offered feedback to refine microcopy and UI clarity even further.

Highlights

  • Designed a legally compliant enrollment flow fully aligned with LGPD
  • Shifted data ownership to families, improving trust and transparency
  • Built a parent-facing experience that required no training or external support
  • Enabled gradual rollout across partner schools for better adoption and stability
  • Achieved highly successful usability test results (100% task completion)

Prototype Outcomes

The prototype was validated through tests with real parents and stakeholders from partner schools. Results showed:

  • High satisfaction with clarity and tone of communication
  • Seamless adaptation even among users with low digital fluency
  • Clear reduction in support requests around enrollment and data issues

Conclusion

Beyond the enrollment project, I contributed to other initiatives on the LEX and AZ platforms, including communication tools and internal admin features. My role helped instill UX thinking in complex, regulation-heavy environments, improving cross-team collaboration and delivery velocity.Designing for compliance doesn’t have to feel cold or mechanical. In the LEX project, we transformed a legal necessity into a moment of clarity, agency, and care for families — while helping schools evolve their processes with confidence and empathy.

See the next case

Let’s work together

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Home

LEX – Consent-Based Enrollment

Designing secure, compliant, and human-centered onboarding for Brazil’s education sector.

Project overview

Creation of a student enrollment experience for LEX, aligning with Brazil's General Data Protection Law while ensuring simplicity for parents and operational viability for schools, integrating consent workflows and stakeholder collaboration throughout at each stage.

What I worked on:

As Product Designer, I led the design of the student enrollment flow in the LEX platform, introducing a consent-based model to comply with LGPD. The solution was developed in collaboration with schools, legal, and product teams, ensuring scalability and ease for parents.

About Conexia Lex

Conexia is an education technology company that offers platforms for academic management, communication, and digital learning. LEX is Conexia’s school management system, supporting administrative, pedagogical, and financial operations across private educational institutions in Brazil.

Project Kickoff

The project began with an urgent legal requirement: to comply with Brazil’s newly approved LGPD. At the time, schools enrolled students directly, inputting personal data — including sensitive fields — without formal parental consent.

This model was no longer acceptable under the new regulation, so our goal was to completely rethink the enrollment experience, ensuring that families were properly informed, involved, and in control of their children's data.

Discovery & Research

We started by mapping the current enrollment workflows and interviewing school administrators to understand their needs, limitations, and habits. The insights were clear:

  • Schools needed a fast and lightweight way to initiate enrollment
  • Parents were often unaware their child had been registered until after the process
  • There was no mechanism to collect explicit consent or validate data accuracy

This called not only for a new product feature, but for a shift in mindset across all actors involved.

Insights to Direction

We defined a new two-step enrollment model:

  1. Initial Input by Schools: Schools would enter only basic info — the student’s name, the responsible guardian’s name, and their email
  2. Parental Completion & Consent: Parents would receive a secure link to complete the registration, fill in sensitive data, and accept terms of use and privacy policies

This change made the school a facilitator, not the controller, of student data — a crucial distinction for legal compliance.

Feature Design: Guardian-Driven Registration Flow

We designed a responsive, lightweight, and intuitive journey for parents to complete the enrollment process. The interface used a conversational tone, progressive disclosure, and built-in validations to minimize friction.

Key highlights:

  • Friendly guidance at each step, making the legal language more accessible
  • Real-time feedback on form fields (e.g., password strength, document format)
  • Mobile-first design with inclusive UI patterns
  • Clear final screen summarizing data and consent status

During usability tests, 100% of participants completed the journey with no blockers, and several offered feedback to refine microcopy and UI clarity even further.

Highlights

  • Designed a legally compliant enrollment flow fully aligned with LGPD
  • Shifted data ownership to families, improving trust and transparency
  • Built a parent-facing experience that required no training or external support
  • Enabled gradual rollout across partner schools for better adoption and stability
  • Achieved highly successful usability test results (100% task completion)

Prototype Outcomes

The prototype was validated through tests with real parents and stakeholders from partner schools. Results showed:

  • High satisfaction with clarity and tone of communication
  • Seamless adaptation even among users with low digital fluency
  • Clear reduction in support requests around enrollment and data issues

Conclusion

Beyond the enrollment project, I contributed to other initiatives on the LEX and AZ platforms, including communication tools and internal admin features. My role helped instill UX thinking in complex, regulation-heavy environments, improving cross-team collaboration and delivery velocity.Designing for compliance doesn’t have to feel cold or mechanical. In the LEX project, we transformed a legal necessity into a moment of clarity, agency, and care for families — while helping schools evolve their processes with confidence and empathy.

See the next case

Let’s work together

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